Effective Communication for Water Resilient Communities: A Conceptual Framework

Communication campaigns to promote the importance of water as a vital but limited resource have evolved in many ways. Nowadays, resources, techniques and skills deliver effective communication are far greater than ever before. Over past decades, there has been significant body research towards improving conservation campaign with success promoting more resilient behaviours on behalf consumers. While media technology rapidly awareness among consumers may increased, this not sufficient make changing behaviour. Communications resilience need reach wide audience, capture audiences’ attention, build motivate consume sustainably. This represents subject further theoretical conceptual investigation. reviews various approaches through synthesis concepts aims present new, socio-psychological framework. The framework integrates emotional appeal, for use social platforms order foster communities. potentially major contribution providing guidelines sectors video communications platforms.